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The Demand chain is that part of the value chain which drives demand.〔Madhani, P. M. (2013). Demand Chain Management: Enhancing Customer Value Proposition. ''The European Business Review'', March - April, pp. 50-54.〕 ==Concept== Analysing the firm's activities as a linked chain is a tried and tested way of revealing value creation opportunities. The business economist Michael Porter of Harvard Business School pioneered this value chain approach: "the value chain disaggregates the firm into its strategically relevant activities in order to understand the costs and existing potential sources of differentiation".〔Porter, M. E. (1985). Competitive Advantage. Free Press, New York〕 It is the micro mechanism at the level of the firm that equalizes supply and demand at the macro market level. Early applications in distribution, manufacturing and purchasing collectively gave rise to a subject known as the supply chain.〔Oliver, R.K., Webber, M.D., 1982, “Supply-chain management: logistics catches up with strategy”, Outlook, Booz, Allen and Hamilton Inc. Reprinted 1992, in Logistics: The Strategic Issues, ed. M Christopher, Chapman Hall, London, pp. 63-75〕 Old supply chains have been transformed into faster, cheaper and more reliable modern supply chains as a result of investment in information technology, cost-analysis and process-analysis. Marketing, sales and service are the other half of the value-chain, which collectively drive and sustain demand, and are known as the Demand Chain. Progress in transforming the demand side of business is behind the supply side, but there is growing interest today in transforming demand chains. File:Value Demand v small2.png Without marketing / supply chain management (SCM) cross-functional collaboration, firms cannot be expected to respond optimally and promptly to customers’ requirements.〔Madhani, P. M. (2013). Demand Chain Management: Enhancing Customer Value Proposition. ''The European Business Review''. March - April, pp. 50-54〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Demand chain」の詳細全文を読む スポンサード リンク
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